Marketing And Public Relations
Program overview
This program is designed for students who wish to enter the fields of marketing or public relations. It is designed to meet the needs of those who wish to become store managers, department store buyers, or retail/wholesale salespersons. Publicity, sales, and business writing are stressed.
The advertising and public relations industry employed 425,000 workers in 2004. An additional 61,000 workers were self-employed. Management, business and financial workers; professional and related workers; and sales and related workers account for more than 6 out of 10 jobs in the industry. (Source: U.S. Bureau of Labor Statistics)
Upon successful completion of the program, the student will have a background in the principles and practices involved in the promotion and distribution or products and services from producers through middleman to the ultimate consumer. This program leads to entry-level positions in public relations and marketing careers in business, industry, agency, government, and nonprofit sectors of society. Typical positions are retail, wholesale, industrial sales, buyer, merchandising supervisor, and self-employment.
Associates in Arts Degree
Requirements for the Associate in Arts degree in Marketing/Public Relations may be met by completing the required 18-units of courses below, the required 26 unit core courses required for all business majors, and 18 units of general education courses to meet the Plan B graduation requirement.
| Course | Title | Units | In-Person | Online |
| MARKET 1 | Principles of Selling | 3 | X | X |
| MARKET 11 | Fundamentals of Advertising | 3 | X | X |
| MARKET 21 | Principles of Marketing | 3 | X | X |
| PUB REL 1 | Principles of Public Relations | 3 | X | |
| PUB REL 2 | Public Relations Techniques | 3 | X | X |
| PUB REL 3 | Writing for Public Relations | 3 | X | |
| Total Units | 18 |
The following is a suggested sequence of required courses to be taken:
FIRST SEMESTER
| Course | Title | Units | In-Person | Online |
| BUS 1 | Introduction to Business | 3 | X | X |
| BUS 32 | Business Communications | 3 | X | |
| or | or | |||
| BUS 33 | Technical Report Writing | 3 | X | |
| BUS 38 | Business Computations | 3 | X | |
| CAOT 82 | Microcomputer Software Survey in the Office | 3 | X | X |
| or | or | |||
| CAOT 100 | Windows Based Computer Applications | 3 | X | |
| SUPV 11 | Oral Communications | 3 | X | X |
| Total Units | 15 |
SECOND SEMESTER UNITS
| Course | Title | Units | In-Person | Online |
| ACCTG 1 | Introductory Accounting I | 5 | X | X
(Hybrid) |
| ECON 2 | Principles of Economics II (Macro) | 3 | X | |
| MARKET 1 | Principles of Selling | 3 | X | X |
| PUB REL 1 | Principles of Public Relations | 3 | X | |
| Total Units | 14 |
THIRD SEMESTER UNITS
| Course | Title | Units | In-Person | Online |
| BUS 5 | Business Law I | 3 | X | |
| MARKET 21 | Principles of Marketing | 3 | X | X |
| PUB REL 2 | Public Relations Techniques | 3 | X | X |
| Total Units | 9 |
FOURTH SEMESTER UNITS
| Course | Title | Units | In-Person | Online |
| MARKET 11 | Fundamentals of Advertising | 3 | X | X |
| PUB REL 3 | Writing for Public Relations | 3 | X | |
| Total Units | 6 |
TOTAL UNITS 44
PERCENTAGE PROGRAM ONLINE
| Grad Plan A or B Units Available Online | Discipline-Specific Units Available Online | Total Units Available Online | % Total Units Available Online |
| 18 | 24 | 42 | 68% |
Certificate of Completion
The Certificate of Completion is awarded for successful completion of 33 units of the core courses below. All of the courses may be applied toward the fulfillment of the Marketing/Public Relations Associate in Arts degree.
Upon successful completion of the Certificate program, students will have a background in the principles and practices involved in the promotion and distribution procedures for products and services.
Required courses
FIRST SEMESTER
| Course | Title | Units | In-Person | Online |
| ACCTG 21 | Bookkeeping and Accounting 1 | 3 | X | |
| BUS 1 | Introduction Business | 3 | X | X |
| BUS 5 | Business Law | 3 | X | |
| BUS 32 | Business Communications | 3 | X | |
| CAOT 82 | Microcomputer Software Survey in the Office | 3 | X | X |
| or | or | |||
| CAOT 100 | Windows Based Computer Applications | 3 | X | |
| SUPV 11 | Public Relations Techniques | 3 | X | X |
| Total Units | 18 |
SECOND SEMESTER UNITS
| Course | Title | Units | In-Person | Online |
| MARKET 1 | Principles of Selling | 3 | X | X |
| MARKET 11 | Fundamentals of Advertising | 3 | X | X |
| MARKET 21 | Principles of Marketing | 3 | X | X |
| PUB REL 1 | Principles of Public Relations | 3 | X | |
| PUB REL 2 | Public Relations Techniques | 3 | X | X |
| Total Units | 15 |
TOTAL UNITS 33
PERCENTAGE CERTIFICATE ONLINE
| Total Units Required | Total Units Available Online | % Total Units Available Online |
| 33 | 21 | 64% |
