Visual Communications

Visual Communications (AA and Certificate) PDF

PROGRAM OVERVIEW

The Visual Communications program at LATTC is the starting point for exciting
careers in animation, art direction, digital imaging, graphic design, illustration, multimedia,
web design and other related fields. The fast paced two-year program begins
with fundamentals: color, design, drawing, prepress and typography. Advanced
levels create finished portfolios on a Macintosh computer, utilizing industry standard
digital software. Student portfolios demonstrate creativity and discipline, displaying
dynamic art sensibilities and creating visual solutions for problems of marketing and
publishing. The Visual Communications program focuses on four core areas:

  • GRAPHIC DESIGN: Beginning levels will study the areas of layout and design,
    typography, and advertising concepts. Advanced levels will develop logos
    and corporate identity programs, design brochures with extended text, and
    create original magazine advertising, which is directed to specific audience
    demographics. Problem solving, brainstorming and computer training will
    receive equal emphasis. Graduating student portfolios incorporate a wide
    variety of projects showcasing the student’s ability to conceptualize, design and
    use typography as a communication tool.
  • DRAWING: Beginning levels will study freehand observational drawing,
    perspective and the principles of light and shade. Black and white mediums will
    be explored in pencil, markers and ink. Advanced levels create comprehensive
    layouts in color marker and pencil as preliminary development. Finished
    designs and illustrations for advertising and on-line usage are then created
    traditionally or digitally and serve as portfolio samples.
  • DIGITAL PREPRESS: Thorough study of the preparation of art, graphics,
    photography, and typography for reproduction in print. Beginning levels
    concentrate on understanding the mechanics of color separations and print
    specifications. This knowledge is then applied as students create digital files
    that utilize specific print requirements. Advanced levels prepare complex
    graphic computer files for output at commercial printers.
  • COMPUTER GRAPHICS: The creation of art and design on the computer
    requires mechanical know-how and considerable familiarization with the
    workings of several graphic software applications. The Visual Communications
    program offers instruction in Adobe Creative Suites: Acrobat, Dreamweaver,
    Flash, Fireworks, Illustrator, InDesign and Photoshop and HTML. Graduating
    student portfolios demonstrate familiarization with each of these software
    applications and an ability to manipulate each for specific uses and creative
    affects.

Today’s commercial marketplace for artists has never been more available. Flash
motion graphics and web design have initiated new and creative directions. Traditional
artists and conventional designers continue as before but have incorporated digital
software within their accomplished collection of talents. This blending of tradition and
technology is the primary emphasis within the Visual Communications program.
By fulfilling the program requirements, students can pursue many different
creative careers. While it is advisable for students to continue higher education,
many graduates have entered the workplace upon completion of the Visual
Communications program alone, realizing creative and financial success. Graduating
students acquire visual sensitivities with respect to type, images and graphics; they
are trained in the visual software used by industry, and understand marketing as it
applies to commercial art. Additionally, graduates market their work appropriately to
specific audiences for freelance opportunities